Flight Club is an ongoing experiment with AI video. This technology is moving faster than anyone seriously expected, and I make no claims to expertise. But the power it bestows to bring ideas to life is just too tempting to resist. If you're interested in learning for yourself, get in touch.
Emma from Spark and Matthew discuss the potential of AI as a creative partner, with Matthew sharing his work as a Ph.D. candidate in creative AI. He also shares his professional journey, from being an artist to working in digital marketing and advertising agencies, and his recent transition to studying AI. The session aims to inspire and provide practical insights on using AI creatively.
A selection of outputs from two decades of my professional life designing small chunks of the Experience of living in a digital world.
More R&D fun: exploring ways to make technology beautiful. (Because beauty sells better than boring.)
Making Art is a useful way to stay sane and keep the monster in its cage. It's worked for me. Here are a few selected examples.
My PhD research is looking at generative artificial intelligence as a creative technology. Art-making is a way to explore its potential.

A brand communication specialist with 25 years of hands-on experience in the business of interaction. I've led digital research and design projects for global corporations, spunky start-ups, government ministries, banks, retailers, and deep tech vendors.
Military recruitment, eCommerce websites, autoshow spectaculars, business-boosting banner campaigns, music videos, picture books, songs, puzzles and games. You name it, I’ve made it. Not always perfectly, but generally on time and always close to budget.
In parallel, my digital and interactive artworks have been exhibited internationally and are represented in private and public collections including the Victoria & Albert Museum and the Tate Gallery book collection.
A passionate teacher and learner, in December 2025 I was awarded a PhD from Middlesex University, London looking at Generative Artificial Intelligence in contemporary art practice.
